Have you ever been shopping online, put something in your cart you wouldn’t usually buy and right at the last second before you closed out of that tab for good you changed your mind and decided to buy it? If yes (or even if no) congratulations, you’ve made a decision that shapes your persona. Buying, closing out and purchasing at the last second are all important characteristics for companies to know when collecting data on their consumers. That last second mind change told more about you and who you are than you might think!
Undercover Boss is a television show that needs almost no introduction. It’s pretty much exactly what it says on the tin, a show where bosses go undercover in their company and see where their business is succeeding and where it is failing. In going undercover (in some of the worst wigs I’ve ever seen) the bosses must use empathy to place themselves in the shoes of their employees in order to gain a deeper understanding for the work they do.
If I were to ask you what you thought empathy was, your answer would probably be something like “independently feeling the feelings of other people” and you wouldn’t be completely wrong, but you’d also be missing a large part of what empathy means.
Netflix and Hulu are two of the world’s most popular television and movie streaming services. Each provide near identical services with the only real differences coming from price, original content and overall selection. But that seems to only scratch the surface of the two streaming services. Let’s take a closer look on the UX/UI design side of things and really see how these two services measure up against each other.
Without even thinking about it every product, service and device impacts you. Sure it provides it’s purpose and impacts you in that way, but it goes much further than that, it can leave you with specific emotions depending on if it can or cannot fulfill your needs. Thinking about the emotional impact of products, services and devices is an important part of user experience. I broke down three examples of my own experiences with products, services and devices to explain further.
In my previous post about Design Thinking I mentioned how everybody should be using the Design Thinking process to solve their problems. I recently got to try my own advice firsthand and tackle a problem, specifically how to redesign the gift giving process, by using Design Thinking.
If I were to describe Design Thinking in one succinct definition it would sound like this: “Design Thinking is about creating a solution to a problem, but not the problem you want answered, the problem you need answered.” Design thinking is all about getting to the root of an issue and creating a new solution based on empathy.
As my web technologies class comes to a close we had one final project to put what we learned to the test. And to be honest, I’ve learned so much in this class I wasn’t even sure where to begin with this project.
I can’t say I’ve ever taken a class quite like my Web Technologies graduate class. I’ve learned so much and been introduced to such new concepts that it’s hard to believe this class was only 7 weeks long. It’s almost funny taking a class and knowing that the things you learn here are going to leave such a big impact on your life. Every module I entered I knew that I would be using the skills I learned here in the future and these exact skills would make me so much more desirable on the job market. I can honestly say I’ve never taken a class with so much real world application attached to it.
Customizing my web page has easily been my favorite part of web design. I love being able to choose a different font color or a background color for a block of text and really make it up to my liking. Up until this week I thought I would only be able to choose one decorative element per block of text. I’m glad to say I don’t think that any longer.