If you haven’t read my previous blog post about another great UX method called Business Origami I definitely recommend checking out that post before reading this one. If you take anything away from reading that post it should be that there’s so many different methods of UX design and there’s no right or wrong way to do any of these methods. Another one of my favorite methods, aside from Business Origami, is the RITE method, also known as Rapid Iterative Testing and Evaluation. How can you not like the RITE method, it’s literally the right method to use! But enough word puns (for now) let’s talk more about what the RITE method actually is.
Jimmy Fallon. James Corden. Trevor Noah. What do all of these people have in common? (Aside from being hilarious.) They’re all great at interviews! There’s so much more to being good at interviewing besides sitting next to someone and asking them a simple question, getting a simple answer in response and repeating it over and over. If that was the case then these hosts wouldn’t be half as popular as they are today. When it comes down to it there are Five Phases of an Interview that everyone should go through when it comes to collecting data. No promises you’ll be the next Jimmy Fallon at the end of it but you’ll definitely get some just as good results.
User Experience Design (UX design) is all about the process or steps that an individual takes when interacting with your product, these products mostly include things such as websites or applications. The amazing thing about conducting UX tests is that there’s not just one way to do this. The process is never so cut and dry, there’s always various different methods of collecting data to see how users interact with your product. Personally, I think that’s the best part of UX design, I love the variety of choices! I could go on nonstop talking about the different ways to gather data but I want to talk about one method that is one of my favorites called Business Origami, created by the Hitachi Design Center.
Google has all the answers. Twitter is filled with hate speech. Apple is better than Android. Only moms use Facebook. All of these assumptions are considered mental models, a sort of group thinking that pertains to a system based on belief, not fact. but still effect your user base. Sure you might think that Apple is better than android, everyone you know has an iPhone after all, but did you know that Apple and Android split the market almost 50/50? That’s the thing about mental models, you might have assumptions you think to be true but your assumption is personalized to you, everybody has their own personal mental models.
Throughout my seven weeks in my Principles of User Experience graduate class I have learned so much and taken away such important information that I find myself wondering how I could have considered myself a designer without this class. Perhaps that was a bit dramatic but I definitely consider myself a better designer after having taken this class. (And at this point do you really expect anything other than ~dramatics~ from me?) In all seriousness because I learned so much and did such great work with this class I created a mini portfolio of my work. I’ll also go through each module in the class and explain what I did and what I learned in the module because not everybody can take a graduate class and this way you’ll get the Spark Notes of what I learned.
Well here we are! Creating a Journey Map is the last assignment in my Principles of User Experience Design class and in true Libby fashion I did the assignment wrong the first time and had to start over. But hey, bright side! At least I recognized the fact I did it wrong and could do it over. And it was a learning experience and all that. The thing is I don’t think I did the assignment wrong the first time, per say, because when it comes to journey maps it’s all about a journey, I just didn’t realize that for the assignment the journey had to be a journey to purchase something. Wow, I just realized I’m going to say journey A LOT in this blog post.
There’s a lot of different ways to ideate, but not all ideation techniques are created equally. Often time you have to try out different techniques first before finding the perfect solution. Luckily there’s no such thing as a bad idea and most of the time any of these techniques can bring you a new perspective or idea.
Ideation is my favorite phase of design thinking. I know I’m not supposed to pick favorites but I can’t help myself, ideation is the most fun and silliest stage in design thinking so how could it not be my favorite. This stage encourages you to generate ideas, quantity over quality to the truest form. Ideas don’t have to be good, in fact, they should be silly! How could you not love being told to think as out of the box as possible?
Whenever you create something, you create it with the user in mind and to specifically satisfy your user’s wants and needs. But how do you understand your user’s wants and needs? By using insight to create Point of View (P.O.V) statements of course.
Nobody likes problems. I know I don’t. But being able to define a problem and write a problem statement (and subsequently figure out how to solve it) is an important part of the design process. When you have a problem, it’s likely that other people are having this problem as well. After the problem is defined, then you can write a problem statement and solve your problem.